By Siobhan Snaith 28 Sep, 2017

Great content can go a long way with Google. If you copy other people’s content then Google will punish you for this and this can also really affect your bottom line. Ezine articles used to be at the top of the Google ranking leader board but you don’t see them around now at all. This is all due to the Google algorithm update that prevents badly written content from ranking highly. There are two rules when it comes to writing content, the first is that you get what you pay for. The second is that if you don’t have anything useful to say then you shouldn’t say it.

Strong Headlines

A good headline will spark interest in your readers. 80% of people will read the headline to your blog but only 20% of them will go on to read the actual body of content you have. You’ll want to really take your time when writing your content and you will also want to do everything you can to plan them out meticulously.

Make Actionable Content

Did your last blog post give your readers any help or advice? The best type of content gives your user a sense of achievement when they finish reading it and it also provides them with a solid idea of how they can then apply that information as well. People love to learn, so try and make sure that your content offers them some form of educational experience.

Provide Answers

The ultimate purpose of a search engine is to deliver answers. The same concept applies to a blog post. It doesn’t matter whether the user is viewing an infographic or whether they are just watching a video, because they want to be able to gain knowledge and they also want to get the answers they need fast as well.

Be Accurate

Think about it, if you write a blog for your company and it is read by thousands of people, you will want it to be accurate and you will also want to make sure that it is reinforcing the reputation that you are trying to portray as well. For this reason, be accurate with your posts and source your information in the best possible way.

So as you can see, by following these tips, you can be sure to create actionable, great content!


By Siobhan Snaith 26 Sep, 2017

Content gives you the chance to deliver a specific message to your target audience. It’s really important that you have a solid brand strategy in place and in order to make this happen, you have to do everything you can to make sure that every single piece of content you post is valuable to your audience.

Understanding your Brand

This may seem obvious but you need to ask yourself, why does your brand even exist? What goals do you have? By knowing this, you can then provide content that is geared towards your target audience.

Develop your Goals

You then need to make sure that you write out your goals to make sure that they are actionable and measurable as well. For example, are your goals to convert? To raise awareness of your agency or to even get more profit? If your content reflects your goals then you’re well on your way to creating great posts.

Know Your Metrics

The next thing that you should be doing is measuring your metrics. How good is your landing page? Do you have a high bounce rate? What about your traffic? This is a great way for you to know how successful your content is and by measuring their comments and leads, you can be sure to be successful.

So as you can see, there are plenty of ways in which you can measure the success of your brand. Whether it is connecting more with your audience, driving leads to your site or even achieving your own company goals. Here at Content Heroes, we can help you with all of that, so get in touch with our team today.


By Siobhan Snaith 25 Sep, 2017

If you own a business then you will understand more than anyone how important it is for you to connect with your audience. Graphic design is a great way for you to do this, and this is especially the case if you team up with people who are creative and passionate about getting the job done.

Graphic design really is an essential part of our lives. It is everywhere, from newspapers to magazines, websites and even on book covers. Graphic design ultimately works by associating an image with your brand. It helps to stimulate your audience and it also helps to draw them into what you have to offer as well.

When you have a strong, corporate identity, you can convey that your company is the real deal and this instils trust and confidence to every visitor who lands on your site. A strong graphic design will help your clients to remember you, and take more notice of your company and it can also give you a very strong competitive advantage.

At the end of the day, graphic design can help you to be the most recognisable, or most unrecognisable company in the industry. It can mean the difference between you going down in history and you going down in flames, so choosing a good graphic design creation service is essential if you want to succeed. Our team can help you with that, and we have access to a pool of talent that will help you to get the branding you need, starting today.


By Siobhan Snaith 25 Sep, 2017

It would seem that every company has a blog these days, and it is certainly an important entity for your business. It can help to reflect your brand, your personality, your expertise and even your company values. On top of this, it can also help you to bring in new customers while also rocketing your sales figures. If you want to find out how you could boost your blog then all you have to do is take a look below.

Share Your Insight

Blogs were initially created to share information with other people online. For this reason, you need to make sure that you are continually sharing information with your readers. You need to give them something of value, and this could be hints, tips, details about your products or even your thoughts on a topic or subject. When you do share your insight, you can then begin to see your audience engage.

Attention Grabbing Titles

This trick is used by newspaper journalists. You can really increase the engagement of your viewers by using catchy titles. You need to keep your titles in line with your content, while also being creative. It’s also a good idea for you to try and incorporate a keyword in your title, if possible.

Images and Alt Tags

People can easily find your blog when they do a search for an image. Google uses “search spiders” to try and find out what your image depicts and this is a great way for you to try and target some more keywords. If your blogs are aesthetically pleasing then this can help you to drive traffic!

Mobile Friendly

When you look at your SEO checklist, you have to make sure that your site is mobile friendly. Most website builders give you the chance to check the mobile friendly option when you’re on the site builder and this works for your blog as well.

Social Media Mastery

Social media is a great way for you to connect your blog with the world. If you want to try and push the exposure of your blog then find out where your online audience is and get your content in front of them. You can even target your tweets and hashtags so that more people can find them.

So there you have it. Five ways you can increase the exposure of your blog. Why don’t you give them a try to see if you could boost your viewers? If you need some blogs for your site, we’re confident that our team of wordsmiths can help.


By Siobhan Snaith 25 Sep, 2017

Link building is incredibly important if you want to boost the authority of your domain and your page rank. The main thing that you need to take into account is the fact that your links need to be interesting and very high in quality.

The Concept of Link Building

If you plan on having a topic related link, then the link needs to be related to the topic, the theme and the keywordsof your article. If Google finds out that your link doesn’t actually have anything to do with the topic of the content, then you will be penalised for this.

The link also needs to come from a domain with very high authority. Too many links to the same page can set off a red flag so it’s a good idea for you to target lower level pages when you start link building. So now we’ve talked about the concept of link building, it’s time to move on to whether or not sharing on social media will help you with your link profile.

Social Media Channels and Links

If you do share content on social media then this isn’t necessarily bad. The problem is that it isn’t going to give your domain any additional authority. Most of the time, it is only fragments of content that are shared and this makes it incredibly difficult for Google to both identify and understand the context of the link. On top of this, social media links are no-follow, which means that it won’t actually help your domain.

That being said, by sharing your content on Facebook, Twitter or any other social media channel, you can easily experience a higher level of traffic and even social visibility. You have the option to increase your site traffic and you can also boost the relationship you have with your customers.

It is essential to your branding and it gives your customers the chance to grow with your company. If your customers share your link on Facebook, this gives their followers the chance to put your link on their site. So as you can see, social media is certainly a vehicle with which you can improve your domain authority, but it’s not guaranteed that it will directly benefit.
By Siobhan Snaith 21 Sep, 2017
Google have announced that they are going to be making some major changes to their search engine in an attempt to crack down on fake news and hate speech. These are polluting the search results and spamming those who try and search for a specific topic. Project Owl is a code name for Google’s new technology movement, which gives consumers two brand new ways to report certain results they see as being problematic. Google have also recruited teams of people to try and perfect their existing algorithm so it shows up new and more reliable information.

Why Are Google Making These Changes? 

The search giant has recently been under fire because they have been mistakenly showing results that are outrageous, offensive and false. For example, when queries about the holocaust were searched for on Holocaust Remembrance Day , Google accidentally displayed pro-Nazi sites. This is just one example of how the engine needed to change in order to meet the demands of its users, and it also received a lot of negative attention.

So how have Google changed the algorithm? They have tweaked the auto-complete function, and this is where the engine suggests various options that will help you to complete the query you are trying to make. There’s a tool that allows you to select and report suggestions that are inappropriate, and this includes predictions that are violent, hateful and so forth.

When Are These Changes Going To Happen?

Google are going to roll these changes out gradually, but there are already suggestion feedback boxes on various search result pages. Google are also trying to promote more authoritative information. In the past, Google gave a high ranking to sites, even if they displayed false information as long as it was popular or trending. This could still happen even with the new changes, but with authoritative sites being put in the spotlight, there is a much better chance of reliable sites being shown ahead of trending, fake news sites.

What’s An Authoritative Site?

For months now, Google has been paying Google raters to review search results. This group have the job of trying to improve the search results as well as training the system to weed out any hateful, misleading or fake news that Google wants to crack down on. There is no telling whether or not this is going to work and the changes are set to be an improvement but there is a high chance that they won’t be able to change things altogether.

It is safe to say that if your site specialises in fake news and trending topics that don’t have reliable sources, that your site will be punished by Google with the latest changes and you may even see a huge decrease in your ranking unless you use authoritative content that is backed by sources and seen by Google as being legitimate.

By Siobhan Snaith 21 Sep, 2017

Could your website content be holding your site back like a turtle stomping through peanut butter?

Maybe you achieved fantastic grades in English. Maybe you’re even able to construct Facebook statuses that look like they are right out of a Hemmingway novel. That’s all great but your website content can be temperamental when it comes to your website building strategy and short attention spans are often the main cause of a swiftly closed browser.

Research has shown that the average human attention span was 12 seconds in the year 2000, or before the mobile revolution came into place. Now, it’s 8 seconds, and goldfish are believed to have an attention span of 9 seconds, meaning that we now have a shorter attention span than goldfish.

If you want to do everything you can to create super great content that caters to those who do have short attention spans, take a look below.

Attention Grabbing Titles

  The average person only gives a page between 3-5 seconds before they decide to click on the “back” button in their browser.

For that reason, it doesn’t matter how factually correct your content is, or how much effort you have put into constructing and articulating it, because there is a high chance that the person on your site isn’t going to read it anyway. As soon as they click off your site, they'll probably forget your article even existed. That is, unless you make them interested enough in those first 5 seconds, to carry on with the page. 

It was this problem that encouraged the rise of clickbait. These are titles that make you want to click on the article because you can’t help but not, when in reality, the content is terrible and in most instances, doesn’t really even live up to what the title promises. For example:

“Top 10 Reasons Why Your Refrigerator Is Trying To Kill you”

“The Shocking and Terrible Truth about Mowing Your Lawn”

“How Pickle Juice Could Save Your Marriage”

You get the idea.

 The truth is that even if you hate clickbait, you still may find yourself clicking on a title like the above, because you can’t help but be interested. As human beings, we don’t like to be out of the loop, or missing key information that could leave you awake at night thinking, “how could my fridge be trying to kill me?”. It’s just the way we are, and for that reason, you need to make your non-click bait content as powerful and as engrossing as content that is clickbait, so you can get the attention of the people on your site for more than those crucial 5 seconds.


Google likes to reward pages that link to great websites. If you have sources embedded in your content, it makes you appear more trustworthy, and Google likes to reward those who do this. On top of this, your user can easily go through the page, and click on the link to find out more information about that certain topic. This means that you’re providing the user with a seamless navigational experience, and also catering for their short attention span. If you don’t want to direct away from your site, make sure that you set your links so that they open up in a new tab.

Subject-Detail Ratio (SDR)  

The amount of detail that you provide on any given topic should be dependent on how many different subjects you are trying to cover. If you know that you re going to be covering a huge range of subjects or if you are going to be creating a list then keep the details and the brief spaced out. If you have one subject that has a much longer paragraph when compared to others then find a way to split this up into two. You should also only give the details that are needed, and include resource links if possible. The main reason for this is because people tend to scan for information as opposed to actually reading it.

Don’t End With A Conclusion

Instead of ending with a conclusion, end with a call to action instead. Now you’ve made your case, you have successfully managed to get someone to read through your entire page, and now’s your chance to command them to do your bidding. It doesn’t matter whether you are trying to get them to sign up to your newsletter or whether you are trying to cause a revolt against a political movement, you’ve done the near-impossible and achieved the laborious challenge of getting a gold-fish level attention span to read an entire page of information. So now you’ve earned yourself a well-earned sales pitch, and without further ado, go and check out our other blog posts on the Content Heroes website.

By Siobhan Snaith 21 Sep, 2017

Google is the top search engine on the planet and handles more than 40,000 queries a second, which is an average of 3.5 billion queries per day. This is a big task to execute, and they use the help of a machine-learning artificial intelligence system called RankBrain to process and select the required data.

Artificial Intelligence

The developers at Google had to delve into detailed programming in order to build RankBrain, which uses artificial intelligence to refine the matching pages before returning the most relevant search results.

Artificial intelligence enables a computer to be equally as smart as a human, in the respect that it acquires mathematical and grammatical knowledge through building on obtained information to create new connections.

It’s not the determining factor of how search results rank, but it is part of the algorithm Google calls, Hummingbird.

Google Ranking Signals

Google uses different signals to rank web and blog pages, and they run into the excess of over 200 ranking signals. RankBrain quickly rose to be the third-most important ranking signal months after its deployment. That brings about the question, how does RankBrain have an effect on returning results?


Its primary purpose is in the interpretation of queries to find pages that have words not entered in the query but still closely related. Before RankBrain came about, Google would not display the results of ‘jogging’ if you tried to search for ‘jog’ even though they are variations of each other. It helped to make Google smarter by incorporating synonyms, for example, when you search for court shoes, you could also mean formal shoes.

It also brought understanding that there are searches for different demographics such as a search for BlackBerry could mean the phone manufacturer or the fruit. With the huge number of searches Google receives every day, RankBrain helps to interpret the search queries better while effectively translating them into ways that Hummingbird will return the most relevant web pages as the results.


Since its inclusion as a ranking signal in 2015, RankBrain has made a significant impact by constantly making small tests then launching big changes when it has a huge degree of confidence. Google would not do it unless it was necessary. Programmers at Google say that RankBrain learns to predict the best possible and relevant web pages by using historical searches

By Siobhan Snaith 21 Sep, 2017

If you have a site, you may think that writing your own content is a great way for you to save money and you may also find that it is a great way for you to say exactly what you need to say. After all, nobody knows your company more than you, right?

The truth is that hundreds of thousands of people write their own website content, and you can usually tell. There could be spelling errors, grammatical errors or even unprofessionalism. Your customers will be able to tell instantly, and it’s a tell-tale sign that your company is cutting corners.

So what do you need to look out for when writing your own content?

Writer’s Block

One of the main reasons why people struggle to write their own content is because of writer’s block. You may know what you need to say, but you don’t know how to say it. On top of this, you may not know where to put certain information as well, and all of this can lead to a jumbled site full of confusing and irrelevant information.

You may find that whatever you say just doesn’t sound “right”.

Hiring a good writer to take care of your content for you will leave you with a site that shines. It is also a great way for you to skip all of the confusion with grammar, and knowing what you should and shouldn’t be saying. A good writer will effectively be able to look into the heart and soul of your company, and come up with text that reflects it perfectly. Whether it is a witty paragraph about the founding partners, a professional statement or even a descriptive text of the benefits your company can offer, you can count on your content writer to really take your site to that next level.

What Might Sound Good To You, Might Not Sound Good To Other People

Writing your own content isn’t easy but when you do manage to get some text down on paper, it still might not sit right with some of your audience. For example, if you are targeting a worldwide audience, you will want to avoid phrases that are suited to the UK specifically. Your audience won’t be able to understand them, and they may think it’s bad wording on your site. A good content writer will be able to construct text that can be understood by countries worldwide, so all you have to do is sit back and let them take care of it. 

Copying your Competitor’s Content

You may be thinking, well why can’t I just copy whatever someone else has written? The problem with this is that Google can penalise you for copying content and they may even blacklist your site. This can cause real issues with your ranking, so it’s something you’ll want to avoid. A good content writer will be able to take inspiration from your competitor’s content, while also coming up with something completely new. This helps your customers to know that you’re telling them things nobody else has, and that you can do what other companies can’t.

If you need a quality content writing service that can bring out of the best in your site, you can get in touch with Content Heroes and we’ll do everything we can to help you. We’ve written for thousands of companies in the past, for hundreds of industries in 50+ countries.

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