Great content can go a long way with Google. If you copy
other people’s content then Google will punish you for this and this can also
really affect your bottom line. Ezine articles used to be at the top of the
Google ranking leader board but you don’t see them around now at all. This is
all due to the Google algorithm update that prevents badly written content from
ranking highly. There are two rules when it comes to writing content, the first
is that you get what you pay for. The second is that if you don’t have anything
useful to say then you shouldn’t say it.
A good headline will spark interest in your readers. 80% of people will read the headline to your blog but only 20% of them will go on to read the actual body of content you have. You’ll want to really take your time when writing your content and you will also want to do everything you can to plan them out meticulously.
Make Actionable Content
Did your last blog post give your readers any help or advice? The best type of content gives your user a sense of achievement when they finish reading it and it also provides them with a solid idea of how they can then apply that information as well. People love to learn, so try and make sure that your content offers them some form of educational experience.
The ultimate purpose of a search engine is to deliver answers. The same concept applies to a blog post. It doesn’t matter whether the user is viewing an infographic or whether they are just watching a video, because they want to be able to gain knowledge and they also want to get the answers they need fast as well.
Think about it, if you write a blog for your company and it is read by thousands of people, you will want it to be accurate and you will also want to make sure that it is reinforcing the reputation that you are trying to portray as well. For this reason, be accurate with your posts and source your information in the best possible way.
So as you can see, by following these tips, you can be sure to create actionable, great content!